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Covering everything from getting started to expanding your business, How to Be a Rockstar Freelancer is the official FreelanceSwitch.com book. Written by Collis & Cyan Ta'eed - the founders of the site - it's packed with new information, advice and insights not covered on the blog. View the preview to read the contents and a few pages of the book.
- Sales Rank: #4310343 in Books
- Published on: 2011
- Binding: Perfect Paperback
Most helpful customer reviews
28 of 29 people found the following review helpful.
An excellent primer for the freelancer
By Susanna Hutcheson
As someone who has been freelancing since 1967, I know the good and the bad of the freelance life. I find it well represented in this book and, frankly, I'm surprised the title isn't more popular. It's good. It's a worthy read.
Below is the table of contents:
Getting Started
1-1. What is Freelancing? 9
1-2. Your Job and Freelancing on the Side 10
1-3. Part-time Work While Freelancing 14
1-4. Full-time Freelancing 16
1-5. Quitting Your Job 18
1-6. Your Financial Situation 19
1-7. Business, Accounting and Legal Requirements 20
1-8. Having a Business Plan 24
Your Brand
2-1. What is Branding for a Freelancer? 28
2-2. What Can Branding Do For You? 29
2-3. You as a Brand 30
2-4. Naming Your Business 32
2-5. Your Logo, Business Cards and Materials 35
2-6. Your Website 38
2-7. Building Your Reputation 41
The Working Day
3-1. Home or Of?ce or... 46
3-2. A Happy Workplace 51
3-3. Equipment 54
3-4. Avoiding Repetitive Strain Injury 58
3-5. An Environmentally Friendly Workplace 61
3-6. Being Productive 62
3-7. Staying on Top of Your Game 66
3-8. Freelancing Loneliness 68
Getting Your First Projects
4-1. Your Portfolio 72
4-2. Your First Leads 76
4-3. Referrals 78
4-4. Meeting Your Leads 82
4-5. Free Pitching 84
4-6. Steady Income Sources 85
4-7. Pacing Yourself 86
Project Scope and Timing
5-1. Taking a Brief 90
5-2. Documenting a Brief 91
5-3. Estimating Timeframes 93
5-4. Large Projects 95
Pricing Yourself
6-1. Your Costs and Your Break-Even Rate 99
6-2. Calculating Your Hourly Rate 102
6-3. Changing Your Price over Time 106
6-4. Charging for a Job, not by the Hour 107
6-5. Delivering Your Price 110
6-6. Contracts and Terms & Conditions 113
6-8. Too Cheap, Too Expensive 115
Doing the Project
7-1. Setting Expectations 121
7-2. Tracking Your Hours 124
7-3. Communication 126
7-5. Revisions 128
7-6. Handling Budget and Timeline Blowouts 129
7-7. Over-delivering 131
Clients
8-1. Leads and Clients 135
8-2. Essential Client Skills 136
8-3. Relationships 140
8-4. Educating Clients 142
8-5 Availability 144
8-6. Managing Clients, their Jobs and their Assets 145
8-7. Providing Good Service 151
8-8. Dealing with Disagreement 154
8-9. Identifying and Dealing with Problem Clients 156
Getting Paid
9-1. Invoicing 160
9-2. Cash Flow 164
9-3. Bookkeeping and Accounts 168
9-4. Taking Payment 170
9-5. Getting Clients to Pay 174
Marketing Yourself
10-1. Positioning Yourself 180
10-2. Marketing Cycles 183
10-3. Marketing Yourself in Person 185
10-6. The Idea Bank 187
Expansion
11-1. Subcontracting 198
11-2. Partnerships 204
11-3. Hiring Staff 206
11-4. Building a Business 209
11-5. Freelancing as a Springboard 210
11-6. Further Reading 211
As you can see, it covers everything. And it does a great job. There are a few things with which I personally disagree. Now, that said, it doesn't make the author wrong. It's just that I do not happen to agree with a few things. But only a few.
For example, the author suggests, "Give a guarantee if you're an experienced freelancer." Wrong! A doctor can't guarantee his/her medicine will heal you. It may even make you ill! A lawyer can't guarantee to win your case. In short, a professional can't guarantee specific results. The amount of experience the freelancer has doesn't matter. You simply can't guarantee results.
The author also advises the reader to give free consults. I don't agree. The prospective client should pay for the consult. If they become a client, you can deduct the cost of the consult from their fee. If they go elsewhere (and they often will), you will be paid for your time. And my friend, your time is all you have. Value it.
Disclaimer: If you're a beginner, do give free consults.
The book deals a lot with pricing. They should. It's a critical part of the freelancer's life.
"There is a place for really high prices, but not if you're looking for consistent referrals. If you are aiming to be referred over and over, you will either need reasonable prices combined with quality or reliability, OR prices so low that you're a steal even if you don't produce the best work around.
One pricing strategy is to take whatever you feel you should charge and simply increase it twofold. Pricing high will stop clients from wondering if there is something wrong with your service. In some instances people simply assume that a high price means you are the best service to go with."
This is an interesting strategy and well worth a try. The author continues,
"Another strategy that you might pursue is to undercharge early on to get jobs. A low rate gets you projects, repeat work and most importantly referral work. Clients will inevitably tell their friends about this excellent service they got really cheaply. Since projects are the lifeblood of your freelancing business, this value cannot be underestimated. If you are doing good work at a low cost, word will get around. Of course the ?ip side to this strategy is that you will have to work very hard to make ends meet, but that will be temporary. You should raise your prices just a little with each successive wave of clients until you reach a rate you're happy with. Eventually you should find yourself in a position with lots of work and a reasonable rate."
More from the book on pricing . . .
"Sometimes as a freelancer you can be unaware of your own value, and even after considering things like skill, experience and service levels you may still be selling yourself short.
In a capitalist economy you should be charging whatever the market can bear. To use perfume as an example again, a company like Chanel will price their perfumes as high as they possibly can while retaining customers willing to pay for them. If Chanel were to discover that customers were quite happy to pay 10% more for their perfumes, they would naturally charge 10% more.
To some degree you should charge whatever you can manage without turning your customers away. If clients are quite happy to pay triple your break even rate, then you would be foolish not to charge it. This is not being greedy, rather a higher rate will allow you to offer a premium service to clients that will appreciate your work."
The author also discusses contracts. This is very important because, as a rule, you should not take on a project without one. I know a few people in my business who don't use them and write in their books they're not necessary. I generally disagree with this.
The author says, "Contracts should always be written by a lawyer and signed by both parties before commencement of work. As a freelancer you will sometimes be asked to sign a contract or terms from your client as well. Make sure you read them carefully as they often will have clauses to specify that they supersede your own terms of work."
I'm not in total agreement with this. Both parties don't need to sign an agreement if it's written in the correct form to accept just the agreement of the client. I personally prefer this type of agreement as it's time-saving.
I also will never sign an agreement provided by the client. Either they sign mine or we don't do business. When you take out cell phone service, you sign their agreement or walk. Right? You don't carry in your own agreement and ask Verizon to sign it. That's the way it is with a service business in my personal opinion. So I give the author a C- on this point. And, again, this is my own personal opinion and not endorsed by the church. You have to do what you think best and, if in doubt, always see a qualified attorney.
The author discusses the interesting idea of under quoting and over quoting.
"If you are unsure of whether you are too cheap or too expensive, you can try alternating between underquoting (SIC) and overquoting (SIC) each job that comes in. Choose a margin by which to do this -- say for example 20% -- and then simply calculate your fee as usual and either reduce it by 20% or increase it by 20%.
If you do this for a few projects in a row you will start to get an idea of where your price lies in relation to what people are willing to pay. Measure your hit rate at both the expensive and cheaper rates. If, for instance you are winning 10% of your expensive projects and 60% of the cheaper jobs, then you might decide that the cheaper rate is more appropriate, or that you'll try a price point in between. If, on the other hand, you are winning 50% of the expensive projects and 100% of the cheaper ones, then your current rate (neither more expensive nor cheaper) is probably the correct one."
He continues . . .
"Generally speaking you should NOT be winning every project you pitch for. If you do it is usually a sign that you are too cheap. Similarly you should be winning at least a third of all jobs you pitch for, otherwise you are probably too expensive. Of course these are not hard and fast rules and bear this in mind when making a decision about your pricing."
I found this book surprisingly useful. It's very informative. It's well-structures and mostly well written. The author covers everything the freelancer needs to know.
The book has lots of typos and poorly edited text. Some of the grammar is bad. Not much but some.
If you're new to freelancing or thinking about entering the lifestyle, you need this book. If you've been in it awhile, you may not need it as much but you'll find some nuggets too.
Highly recommended.
- Susanna K. Hutcheson
0 of 0 people found the following review helpful.
Good
By JASON COTTER
Good information and an easy read. I felt it was honestly a bit lacking..especially for the price. But if you got the cash to spare, it is a great little book.
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